End-to-end food product development
services in India
From the first spark of an idea to a shelf-ready, FSSAI-compliant product — Food Craviq covers every stage of the food product development journey with scientific precision and commercial practicality.
New Food Product Research & Development
Food Craviq's flagship service — comprehensive new food product R&D that transforms your idea into a scientifically validated, market-ready formulation. We apply rigorous food science methodology combined with deep knowledge of Indian consumer preferences and market dynamics.
Whether you are launching a new snack, beverage, health supplement, dairy product, or packaged food — our R&D process is designed to minimise risk, accelerate timelines, and maximise product quality.
- Market opportunity research and competitive benchmarking
- Ingredient feasibility and sourcing analysis
- Bench-scale prototype development and iteration
- Nutritional composition modelling and optimisation
- Cost-per-unit analysis and ingredient substitution
- Scale-up guidance from bench to pilot to production
Typical full R&D project: 8–16 weeks depending on product complexity and testing requirements.
All lab testing coordinated through NABL-accredited laboratories across India.
Food Lab Testing & Quality Validation
Before your food product goes to market, it must be safe, stable, and accurately labelled. Food Craviq manages end-to-end lab testing coordination through our network of NABL-accredited Indian laboratories — ensuring every test is conducted to the correct standard and results are interpreted accurately.
Our lab testing service is not just about getting certificates — we provide clear, actionable interpretation of results and help you make product improvements based on data.
- Nutritional analysis — macros, micronutrients, calories
- Microbial testing — TPC, coliform, yeast, mould, pathogens
- Accelerated and real-time shelf-life studies
- pH, water activity (Aw), and moisture analysis
- Texture, viscosity, and rheological testing
- Heavy metals, pesticide residues, and contaminant screening
- Allergen testing and declaration support
FSSAI Compliance & Food Labelling India
Navigating FSSAI regulations is one of the biggest challenges for food entrepreneurs in India. Food Craviq provides expert guidance on every aspect of FSSAI compliance — from understanding which licence category applies to your product, to designing a fully compliant nutritional label.
We help food startups and brands avoid costly mistakes, rejections, and delays by getting regulatory compliance right from the start.
- FSSAI product categorisation and standards guidance
- FSSAI Basic / State / Central licence application support
- Nutritional label design as per FSSAI labelling regulations
- Ingredient declaration and additive compliance review
- Health and nutrition claims compliance (FSSAI Schedule VII)
- Product approval for novel food ingredients
- Food safety management systems (FSMS) documentation
Formulation, sensory & go-to-market
Specialist services that complement the core R&D and lab testing journey — for food brands that need targeted expert support.
Food Formulation & Recipe Optimisation
Expert ingredient selection, functional ingredient application, cost-reduction reformulation, and texture/taste optimisation. We work with food additives, hydrocolloids, flavour systems, preservatives, and clean-label alternatives to get your product exactly right.
- ✓ Clean-label reformulation
- ✓ Cost engineering & ingredient substitution
- ✓ Functional ingredient optimisation
- ✓ Texture, viscosity and mouthfeel development
Sensory Evaluation & Consumer Testing
Structured sensory analysis using trained and consumer panels to evaluate taste, aroma, appearance, texture, and overall acceptability. Our sensory data gives you objective, actionable evidence to make product improvement decisions before launch.
- ✓ Trained panel sensory profiling
- ✓ Consumer acceptance testing
- ✓ Flavour and texture benchmarking
- ✓ Competitive product comparison
Food categories & industries we serve
Food Craviq has experience across a wide range of food and beverage categories — from traditional Indian foods to functional health products and innovative startups.
Flexible engagement models for every stage
Whether you need a single service or end-to-end support, Food Craviq offers engagement options to suit your project scope and budget.
- One defined service scope
- Detailed written report/output
- 2 rounds of revision
- Email support throughout
- Research, formulation & lab testing
- FSSAI compliance guidance included
- Sensory evaluation included
- Weekly progress updates
- Final formulation documentation pack
- Monthly dedicated advisory hours
- Priority response time
- Multiple product support
- Regulatory updates & alerts
Not sure which service you need?
Book a free 30-minute call and we'll map out exactly what your food product needs to move forward.